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THE ORIGIN OF CONCEPT 59
Concept 59 was created as a place to question convention. Named in honor of Sean Toulon, born in 1959, it represents a lifetime spent challenging accepted ideas in golf club design and searching for better ways to build equipment.
Throughout his career, Sean and the teams he has led have helped advance technologies ranging from custom fitting to movable weighting and modern putter design. Concept 59 carries that same mindset forward.
It is our platform for exploration, a place to test new theories, materials, constructions and fitting concepts without being constrained by convention.
The idea is simple: question everything, test everything and follow where the results lead.
For years, alignment markings on putters have largely been treated as a design choice.
A dot. A short line. A long line. A T-line. Different options appear across different models, but rarely is there a clear explanation for why a particular alignment marking belongs with a particular putter.
Concept 59 Daytona Beach asks a simple question: WHY?
If alignment is one of the most important elements of putting, shouldn’t the markings on a putter be more intentional? And if so, what should determine them?
That question led us to explore the relationship between a golfer’s stroke, the neck of the putter, how much the face is designed to rotate and, ultimately, what the golfer sees at address.
TOULON GOLF | CONCEPT 59
WHICH PUTTER IS RIGHT FOR ME?
4 quick questions to help find the best fit
Question 1 of 4
All five models share the same multi-material head. Your fit comes down to how the neck lets the face rotate and what you see at address.
CONCEPT 59:
DAYTONA BEACH H4.5
The H4.5 sits at the highest-rotation end of the Daytona Beach spectrum. Its short slant neck is designed for the golfer who naturally creates more face rotation throughout the stroke and prefers to feel the putter release.
To complement that movement, the alignment system is intentionally minimal. A single sight dot provides a subtle reference point without introducing a strong linear cue that could visually interfere with the natural rotation of the putter.
It is Daytona Beach in its purest form: more rotation, less visual influence. For the golfer who wants freedom in the stroke and a clean, unobstructed look at address, H4.5 provides exactly that.
- Toe hang 45°
- Neck Short slant
- Offset 3/4 shaft
- Alignment Sight dot
CONCEPT 59:
DAYTONA BEACH H1
The H1 takes one step toward the middle of the Daytona Beach rotation spectrum. Its traditional plumber’s neck is designed for a golfer who still creates meaningful face rotation, but requires less than the H4.5 player.
The alignment system evolves accordingly. A sight dot is paired with a short line, introducing additional directional information while remaining relatively quiet behind the ball.
That balance is what defines the H1. There is enough visual structure to help establish the face and intended starting line, without allowing alignment to dominate what the golfer sees. It is a familiar neck configuration approached through an entirely new alignment philosophy.
- Toe hang 20°
- Neck Plumber’s
- Offset Full shaft
- Alignment Dot + short line
CONCEPT 59:
DAYTONA BEACH DOUBLE BEND
The Double Bend continues the progression toward less face rotation and greater visual influence.
Its double bend shaft configuration is designed for a more face-balanced delivery, allowing the putter to remain more stable and rotate less throughout the stroke. As that rotation decreases, Daytona Beach introduces a stronger alignment cue.
A long sightline extends through the rear section of the putter, giving the golfer a more pronounced reference for establishing direction and setting the putter to the intended starting line.
Sitting at the center of the Daytona Beach family, the Double Bend clearly demonstrates the underlying theory: as the putter becomes less rotational, the alignment system becomes more visually influential.
- Toe hang 0°
- Neck Double bend
- Offset 5/8 shaft
- Alignment Long sightline
CONCEPT 59:
DAYTONA BEACH FORMULA 45
Formula 45 moves further toward the low-rotation end of the Daytona Beach spectrum.
Its center-mounted shaft configuration introduces a different relationship between the golfer, shaft and center of the putter. Designed for reduced face rotation, Formula 45 is paired with a more substantial alignment system to complement that movement.
A T-shaped alignment feature provides both a target-oriented line and a strong perpendicular reference to the face. This gives the golfer additional visual structure for establishing both direction and face orientation at address.
Formula 45 represents the point where alignment becomes a dominant part of the visual presentation, intentionally matched to a putter designed to rotate significantly less.
- Toe hang −45°
- Neck Center shaft
- Shaft lean 0
- Alignment T-line
CONCEPT 59:
DAYTONA BEACH FORMULA 90
Formula 90 represents the opposite end of the Daytona Beach spectrum from H4.5.
Designed for the least amount of face rotation in the family, its center shaft configuration is paired with the most visually influential alignment system of the five models. A long T-shaped alignment feature creates a strong relationship between the target line, putter face and center of the golf ball.
Everything about Formula 90 is designed to provide structure. Where H4.5 minimizes visual information to complement greater rotation, Formula 90 embraces it.
Together, the two illustrate the full Concept 59 Daytona Beach theory: as rotation decreases, visual guidance increases, helping golfers find a combination of movement and alignment that better matches the way they putt.
- Toe hang −90°
- Neck Center shaft
- Shaft lean 0
- Alignment Long T-line
