The Beauty of Soft
Every one of our existing models has undergone a substantial redesign for 25 Collection and five new models join the lineup.
Some of the changes to existing models are more noticeable while others are more subtle. Every design change was made with the intent to make the putters more beautiful, touchable, pleasing and memorable.
Every radius has been reimagined, every edge has been rethought and every top line refined. Our attempt was to make a beautiful design even more striking and perform at a higher level.
The 25 Collection features our new Anthracite finish. Deep in luster, the finish was chosen for its playability as well as its ability to bring subtle attention to the nuances of the softened designs. The mallets with their larger surface areas feature a light satin texture to eliminate glare, while the all-new Austin and Hollywood blades show off more of our exquisite slow milled process.
The final touches include a new Heritage Blue and White color scheme, with a touch of Italian Racing Red on the grips, headcovers and many of the new hosel designs.
The 25 Collection offers stunning looks from every angle.
25 Collection designs
Materials & Milling
The goal for 25 Collection was to create a slightly softer feel. We still need to create feedback, but we wanted to further reward a well struck putt. To accomplish our mission we studied every aspect of putter design that contributes to vibration. In the end, we changed everything – some things just a little, other things quite substantially.
Our material for 25 Collection is 304 SS. This material is a bit softer and machines and finishes beautifully. Most importantly, it helps us improve feel.
Our face thicknesses have been modified to varying degrees depending on the model all in an effort to create a slightly softer feel.
Most notably, we introduce a new face milling called Deep Tuna Face Mill. Our double fly cut is slightly deeper than it was in our 24 Collection, but the face also features our small tuna over-mill. The face mill is aesthetically pleasing, but beyond that, it meaningfully contributes to the feel we sought.
The face milling alone requires extensive machine time but after you hit your first putt, we think you will agree it was worth the time.
The Significance of Sound
It’s been said sound and feel are one and the same and while we agree there is a connection, we believe the performance of sound is often overlooked in modern club design.
We believe sound is one of the most important aspects in club design and especially in putters. Creating a putter that sounds pleasing is absolutely important, but we also believe sound is linked to a golfer’s ability to control distance. Further, the sound and feel of a putter should correlate with the actual impact ratio the putter produces.
