A VISION BEYOND CONVENTION
With over four decades at the forefront of golf club innovation, Sean Toulon and his team have always asked one question: What if?
Now, free from any boundaries, Concept 59 is born: Team Toulon’s experimental design lab, where creativity is unrestrained, and innovation knows no limits.
It’s a collective pursuit by a small, passionate team — drawing from decades of elite craftsmanship, deep product experience, and an unrelenting curiosity for the game — all driven by that defining question.
Each Concept 59 creation will be an exploration. Some boldly progressive and others rooted in timeless tradition, but every one shaped by freedom, precision, curiosity and purpose.
Roswell earned its name because its shape evoked visions of Unidentified Flying Objects, indelibly linked with the alleged UFO sightings in Roswell in 1947.
What if the shape of a putter head could shape the golfer’s behavior?
Years of player fitting have proven something extraordinary: equipment doesn’t just respond to a stroke — it shapes it. Subtle changes in head design, weighting, and visual geometry can instantly transform how a golfer sets up, swings, and ultimately performs. This understanding inspired the
Roswell 90 — a radically intuitive mallet engineered to enhance consistency and confidence for golfers of every level.
Roswell 90 combines Three powerful ideas.
