Years of player fitting have proven something extraordinary: equipment doesn’t just respond to a stroke — it shapes it. Subtle changes in head design, weighting, and visual geometry can instantly transform how a golfer sets up,...
Years of player fitting have proven something extraordinary: equipment doesn’t just respond to a stroke — it shapes it. Subtle changes in head design, weighting, and visual geometry can instantly transform how a golfer sets up, swings, and ultimately performs. This understanding inspired the Roswell 90 — a radically intuitive mallet engineered to enhance consistency and confidence for golfers of every level.
Roswell 90 combines three powerful ideas:
1. DESIGN PRINCIPLE: BETTER AIM ISN’T OPTIONAL
If you consider yourself a streaky putter, there are two likely culprits. The first is inconsistent aim. Roswell 90 gives you instant visual feedback — showing you when you’re square, and when you’re not. Improve your aim. Improve your putting. With Roswell 90, better alignment is only the beginning.
2. DESIGN PRINCIPLE: A STRAIGHTER STROKE PATH EQUALS BETTER RESULTS
Its shape naturally encourages a straighter path, almost like your stroke is gliding on invisible rails. Less arc. More putts starting on line. The visual design and zero-torque construction work together to keep your stroke true and repeatable.
3. DESIGN PRINCIPLE: THE FACE MUST BE SQUARE AT IMPACT
Nothing affects roll more than face angle at impact. Even half a degree open or closed sends the ball off-line. Roswell 90 was designed to fight that. Its zero-torque design naturally resists twisting during the backswing and through impact to help keep the face square longer.
The result? Less manipulation, less correction, and dramatically more consistent start lines.
This putter works with you, not against you — physically reducing rotation while giving instant visual feedback if you add extra motion.
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